Design & Branding Website Development Strategy & Consulting
Fusing design and technology to create engagement and tell a story
Website Redesign & Content Strategy
Website Redesign & Content Strategy
Empowering Rhode Island donors to not only give, but give well
Client: Rhode Island Foundation
Project Details
I've had a relationship with the Rhode Island Foundation that spans more than ten years. Most recently, I led a redesign engagement from inception to implementation that included project discovery and goals defining, information architecture, wireframes, designs, and development.
User-experience and content strategy played a foundational role in the new website. Using insights from analytics and user tracking, we were able to significantly reduce the amount of pages (as compared to the previous website) by more than half. By eliminating the clutter, we were able to create a simple, yet beautify website with clear, concise, and engaging messaging.
Services
- Design & UX
- Content Strategy
- Information Architecture
- SEO & Advanced Analytics
- CraftCMS
Product Design
Product Design
A revolutionary music platform designed to help independent artists take full control of their career
Client: Artist Republik
Project Details
Working on an engagement with Artist Republik, a fast-growing start-up (currently on hold) to overhaul and update the design – both the external marketing website and the application platform. Leveraging modern design layouts and intuitive user experiences, the key goal is to increase and convert membership.
Services
- Product Design
- UX/UI Consulting
- Creative Direction
Website Design UI/UX
Website Design UI/UX
A streamlined website redesign for the #1 ranked wealth management firm in America
Client: Creative Planning
Project Details
The number one objective for this website redesign project with Creative Planning was to engage prospects and convert leads. I helped to accomplish just that with a complete redesign featuring a more strategic hierarchical layout, well-crafted engaging content, enhanced visuals, and an improved user experience – all with a focus on mobile user experiences.
Services
- Product Design
- UX/UI Consulting
- Content Strategy
- Creative Direction
Website Redesign & Content Strategy
Website Redesign & Content Strategy
Helping Southern New Englanders take back control of their money
Client: Washington Trust
Project Details
During my time as Creative Director with with Envision Technology Advisors, we partnered with Washington Trust to undergo a complete website redesign. I stayed engaged with the project from discovery to deployment to ensure we were successful in all phases. I led the design and planning efforts and also oversaw the development team. Working hand-in-hand with the marketing team at Washington Trust, we were able to create a simple, yet modern website with clear, concise, and engaging content.
Services
- Design & UX
- Information Architecture
- Content Strategy
- CraftCMS
More from the portfolio
Enjoyable experiences for both your audience – and you
Design & Branding
Everything from digital design and branding to engaging marketing collateral, logos, and print design.
Website Development
Fast, carefully-crafted, and accessible websites that focus on capturing your key audiences.
Strategy & Consulting
Guiding you in the right direction so you can make smarter business and marketing decisions.
First-class Editor Experience
As a website editor, logging into your website should be intuitive and enjoyable to use.
Hey, I’m Nick Merrill, a multi-disciplinary designer from just southwest of Boston, Massachusetts. After 18 years working for 4 different digital agencies, I decided to launch my own independent career. This opened the door for me to provide agency expertise at freelance pricing.
Over the years, I’ve been fortunate to work with a diverse collection of clients like HBO and the Boston Bruins, to Startups and Local Community Foundations. I’ve designed and collaborated on well-over 100 websites and applications. Through it all, what I enjoy most is fusing design and technology to create engagement, build a user connection, and tell a story.
Outside of work, I’m a lucky dad and husband with hobbies that include woodworking, boating, golfing, craft brewing, Scrabble playing, and being a big fan of Boston sports teams.
"Craft makes it super easy to keep our website fresh and relevant. Updating the site is simple and quick so we can keep our donors and other visitors informed and engaged in our work."
–JEAN HEYDUCK, VP FOR MARKETING & COMMUNICATIONS, CF OF THE LOWCOUNTRY